- Deliver an integrated customer experience wherever they are
- Marketing has changed from multi-channel to omni-channel and what this means is that customer experience must be consistent and cohesive both online and offline, at every touch point a customer comes into contact with your brand the message must be unified. With our promotional maxi bus campaigns we ensure that the campaign is marketed not only with the promo maxi bus but the message is amplified across channels such as social media, by creating dedicated micro websites to track the campaign across the country.
- Deliver your marketing message to people
- This point may seem strange but sometimes in marketing we must be reminded that we are always delivering a message to another human, whether it is business-to-business or business-to-consumer. Thinking of individuals is key to a successful marketing campaign as you consider their preferences, where they are in the buying journey and how your campaign is going to grow your brand trust, credibility and reputation so that they always think of you.
- Deliver marketing informed by customer behaviours
- In engagement marketing statistics are derived from behaviours. On our promotional maxi bus campaigns clients often create marketing collateral such as leaflets and brochures so a way that data can be tracked is to create a URL specific to a campaign to enable clicks to be tracked to show its success. The messaging on the URL can then be linked to the bus campaign and use language that is unified with the promotional campaign taking place to take them back to that moment of time.
- Deliver an unified marketing message
- Marketing is a continuous process and with a promotional bus, this unique marketing channel must align with to the longer chain of messaging and tone of voice of all your brands marketing taking. Branded buses give you an opportunity to listen and respond to customers face to face, engage them and help to drive their purchase decisions. Prior to and following the campaign opportunities to understand your customers give great insight for promotional maxi bus marketing campaigns ideas.
- Deliver a solid marketing plan with clear call to action
- In every sales funnel, the most important step is to keep the customer moving from one stage to the next and to do this there must be a clearly defined goals and call to action in order to measure success. Our roadshow bus campaigns are no different and there is always a singular goal and call to action for each campaign.
- Deliver a ROI
- In order to know if you have a return on investment, statistics and data must be tracked at every stage. Making sure a campaign has smart organisational and process alignment enables companies to track results of a marketing maxi bus campaign investment.
- Engaging people at the speed of digital
- Integrating a promotional bus marketing campaign with emails, landing pages, forms, segmentations, and workflows gives you an organised cross channel approach that can be scheduled and delivered on time to ensure your marketing campaigns runs smoothly and so that you can focus on your customers.
