WHAT DO I NEED TO KNOW TO PLAN A SUCCESSFUL BUS MARKETING CAMPAIGN

With over 100 years experience in the event industry, we discuss the plan you need to implement to run a successful bus marketing campaign.

By Clare Macleod

When designing a promotional bus campaign, the key thing that needs time and consideration is logistics.  The time it takes to get from A to B, where even is A and B, plus however many stops you want the bus to take and what health and safety regulations do all these locations have in place to ensure a double decker bus marketing campaign can run safely and smoothly.

Let us help you cover some of the  key things to think about:

Using data & statistics for key decisions about your marketing campaign

Data and statistics that your company keeps on your customers demographics, behaviour and stage in the customer journey process are all key to designing and running a successful marketing campaign. It is this data that helps you to plan and implement key decisions about your campaign.

Demographics – where do you want the bus to go?

Our promotional bus hires vary from 1 day to several months depending on the scale of the campaign.  Understanding where you want to visit is the first question to ask yourself.  The second question is whether the locations you want to go to will accommodate a double decker bus and if it is in one location for more than 1 day, is there a safe location the bus can be parked?.  The third thing to consider is what is the best route for the bus to take from one venue to the next, is there a better route to get your message to your customers?  With our full bus wraps your message will be impossible to miss so are there streets, motorways, towns that can be included in the route planning?

If this all sounds overwhelming, don’t panic, we offer a full venue sourcing service if you need our help to plan out the logistics of your campaign.

Branding & use of space

Our double deck marketing buses have no seats within them, this is so that you can use the space both upstairs and downstairs to suit your campaign.  From fully working kitchens, cinema rooms, constructed bedrooms and hotels there really are endless creative opportunities and we haven’t even talked about branded graphics yet.  Both the internal and external designs of the bus can be personalised to your brand to really get your message to your customers.

If you have a marketing campaign idea that you want to run by us then we would love to hear from you, you can call us on 01675 463555.  Our experienced team are more than happy to talk through your options with you in a non-obligatory call.

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With a wealth of experience across the events sector we can provide you with many services and solutions for your event or campaign.

From promotional buses, event support services Commbus can tailer packages to suit your exact requirements

Contact us now for more information

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