Undergraduate information and recruitment bus with internal and external branding Summer & Autumn School Terms throughout 2011, 2012, 2013, 2014, 2015
The project aim to raise the profile of Anglia Ruskin University in schools, colleges and communities in the east of England, feeding into a key objective in the Outreach & Recruitment team operational plan and the university’s corporate plan. They wanted an exhibition vehicle to advertise the key messages both internally and externally. The vehicle must be accessible and engaging to all users. Anglia Ruskin University wanted the internal of the bus to be a flexible use of the space to provide a unique and inspiring visitor experience.
Products and Services:
Recruitment Bus with Full Bus Wrap and Internal Conversion
During the years we have provided services to Anglia Ruskin University each bus tour has had striking external bus wrap that has captured the imagination of potential students and their parents a like.
We have fully scaled external templates which have allowed their creative teams to come up with designs which is then produced and fitted by our graphics team.
We first headed out on tour in 2011 and the hot topic then was student finance, with the changes to Student loan and tuition fees. The bus was set up with a suite of computers when students could get online to access information and the upper deck converted into a mini lecture theatre allowing a range of topics to be covered such as budgeting and the university application process and writing personal statements.
Each year not only have the external bus wraps been re vamped the internals have been too.
For the most recent tour in 2015 the bus had new features to compliment the
The lower deck of the bus of the bus is kitted out at a student common with an interact feedback wall where students can share there bus experience. The upper has been designed to give an indication of student life with a mock student flat with a kitchen, bedroom and budgeting game.
We built a bespoke kitchen following the colour scheme of this years tour, real appliances fitted (but not actually working for health and safety reasons). Allowed a perfect area for engaging with students and bring the realisation that they need to be able to look after themselves with no parents around to do their cooking & cleaning.
In the student bedroom and lounge a real bed was constructed and the team had a Anglia Ruskin University personalised duvet set made – which looked amazing. Floor graphics of an Anglia Ruskin hoodie & iPod added another dimension for creating that student bedroom feel.