Altro Promotional Coach on centre stage

With Euro Bus Expo at Birmingham, National Exhibition Centre this week one of our clients wanted to ensure activity across the week supported their activity on their stand. After having the Altro promotional coach centre stage of their stand at the Bus and Coach Show last year at the NEC they wanted something a bit different this year but still utilising their promotional coach.

So the plans for this year was to place extra graphics on the external of the promotional coach with details of their stand, and the supporting competition they are running. The promotional coach traveled around the NEC and the surrounding areas during the mornings of the show – marking sure everyone who spotted the bus would know of Altro’s presence at the show and where their stand could be found !

BBC Breakfast News were live from the show on Tuesday morning, choosing to do the main business news link from the Altro Stand. Paul Leigh from Altro was interviewed during the live link, while led by the Events Manager Katherine Badley the other members of the Altro team were racing mini Altro buses around the track. This racing game was the main feature on their stand this year. Our own MD, Mark Clark was there racing too – and the only question left to be answered is who was driving number 8 ?  (See You Tube for clips from the TV coverage and let us know on facebook who you think was driving coach number 8).