Our manta has always been, if it’s on wheels – we can convert it and use if for a roadshow or exhibition. This project showcase this very point-working with London leading sports agency, Sportcel, for their client Continental Tyres.
Continental Tyre’s as proud sponsors of the FIFA World Cup 2014 is embarking on a road trip, taking a little piece of Brazil to football fans across England. Fans can send a personalised message to the national team and win prizes for themselves – including a covered pair of tickets for the FIFA World Cup Final on Sunday 13th July in Rio
Our involvement with this project has included the branding of the team car, a full graphic wrap for the support van and component pieces such as the photo booth for the events. The feature of this project is Fuleco the official mascot of the 2014 FIFA World Cup bing housed inside a tyre. With the tyre structure in place Commbus arranged of the all the finishing elements to the tyre including the lighting and the full branding of the vehicle and structure.
Managing Director Mark Clark said “This has been an exciting project for us to be involved in, it’s not everyday one of your clients calls you and says we need to house a giant armadillo inside a tyre. We are really pleased with the finished vehicle”.
Over seven weeks the Continental roadshow will visit hundreds of locations across England and give tens of thousands of fans the chance to get involved.