By Clare Macleod
R E D A L E R T The events sector is sending out a red alert
This campaign organised and supported by the whole industry including trade bodies, freelancers and suppliers like us are all standing together. Alongside our promotional roadshow buses we supply to clients for promotional activity we have an event support side where we work across a wide range of different events.
From transport and logistics services for events such as Fan Zones for the Cricket World Cups for the English Cricket Board to large scale outdoor Public Address services for the British Fly Ball Championships to name just two, our calendar is normally filled with event support work throughout the year.
Having been directly affected by COVID-19 & gaining inspiration from Germany’s #nightoflight2020 the industry organisers wanted to highlight the dire situation the events industry & fellow industry professionals are facing.
In reality, without major immediate support from the government, the events industry will not survive the next 100 days. Since early March, the industry has been mostly without work. All kinds of major events are still currently prohibited, corporate events, conferences, concerts, festivals, weddings, trade shows & theatrical performances are no longer able to go ahead.
This has not only left an entire industry dormant for the past 6 months, but there is little likelihood that it will restart again until spring 2021 - & this is realistically the very earliest . This sector has over twenty-five thousand businesses, over half a million workers throughout the UK & a huge supply chain of companies ranging from event production, audio, lighting, video, logistics, planning, transportation & some of the world’s leading technology manufacturers.
Red Alert is a campaign to raise public & media awareness in support of live events, with the aim of securing an extension of the financial support for the people & companies in this sector until they can return to work.
The first campaign took place on the night of the 6th of July 2020. Companies from all across the events industry, as well as event locations, joined together to light their buildings or locations in red. In total there were over 670 buildings & structures illuminated & a huge response on social media which saw #LightItInRed trending in 3rd place on Twitter!
On Tuesday the 11th of August at 9pm the campaign is asking companies & event locations throughout the UK to join #WeMakeEvents again in lighting their building or structure in Red. We collectively need to draw attention to the dramatic ongoing situation facing the events industry & continue making a statement that cannot be ignored.
The UK is regarded as a world leader in delivering complex events & we risk losing it forever. Join us in a collective effort to get the industry’s voice heard.
Share your images from the night on social media using #WeMakeEvents & #LightItInRed
Visit to find out more information & to register your building.
Watch. Share. Record. Write.
With a wealth of experience across the events sector we can provide you with many services and solutions for your event or campaign.
From promotional buses, event support services Commbus can tailer packages to suit your exact requirements
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