They are searching the UK for the best banner writing among sports fans

Leading PR agency Steelyfox, on behalf of Tullamore Dew commission us to transform one of our promotional buses into a sampling bar and exhibition gallery.

Tullamore Dew Irish Whiskey are touring the UK giving you a chance to sample a nip of their finest whiskey and join in “The Art of Banner Banter” and “Experience an Exhibition of Witty Defiance”.

They invite you to hop on board, sample the whiskey and draw upon inspiration from the banner banter gallery and enter the competition to win £5000. All you have to do is create a new witty banner and tweet a photo of it at a sporting event using the hashtag #bannerbanter for your chance to win. Full details of the competition can be found at:

The transformation of the bus has been dramatic both internally and externally. The exterior has been fully branded with stunning sporting crowd scenes and product images. Internally we have oak panelled the bus throughout, transforming the entire look inside. On the lower deck there is a hand crafted bespoke made bar adorned with whiskey barrels and everything it needs to serve the Apple D.E.W (a shot of Tullamore Dew with cloudy apple juice which is a perfect companion for notes of green apple and vanilla). The galley of banner banter begins on the lower deck and continues on the upper deck – the images showcase some of the most famous banners seen at sporting venues.  Also on the upper deck there is an area dedicated to the history of company, their distilling process and their new vistors centre in Ireland.

The exhibition started in Victoria Square in Birmingham on Saturday 30th March before heading to Bishop’s Park in Fulham on Sunday for The Boat Race. The exhibition bus for the rest of April will be visiting:

6th April Liverpool, Williamson Square

7th April Newcastle, Northumberland Street

13th April Melrose, for the Melrose Seven’s

14th April Manchester, Exchange Square

20th April Brighton, Jubilee Square

21st April Bath, Milsom Street

27th April Cardiff, The Hayes

28th April Bristol, Central Promenade

You can keep up to date with the progress and happenings on board the bus on twitter

@TullamureDEWUK    #bannerbanter

and at