CLIENT: Staffordshire university

CAMPAIGN: Great Minds Bus Tour

Staffordshire University approached Commbus back in 2015 looking for a new way to engage with students exploring their options for further education. They wanted a way to reach out and show the students all of the amazing aspects of the courses and student life they had to offer. Commbus provided the perfect solution for Staffordshire University's requirements with a promotional bus that was fully branded on the exterior and fully converted inside.


The first campaign spanned over 3 months and visited 70 schools, colleges and community events. Giving students a taste for campus life. On the lower deck a virtual reality cinema provided 3D tours of different places on campus and insights on different courses offered. Complete with popcorn you could take a seat in the cinema and watch “Staffs - The Movie”. The upper deck was designed to showcase life as a student including a kitchen, student bedroom and coffee bar - giving an immersive experience of student living. The bedroom built on board the bus was modelled from the new halls of residence at the campus.

After 2 years on the road the Great Minds Bus Tour had a transformation. Externally the bus had a new external wrap to reflect the universities new brand and upstairs, the upper deck was transformed to replicate the Student bar on campus, the Ember Lounge. Using the same furniture and furnishing as the actual bar the only difference (apart from being on the upper deck of the bus) was this bar only served tea, coffee and soft drinks. Pick and mix style tubes with LED lighting was a feature area on onboard providing inspirational pin badges that students could take away with them. 

The concept of the bus was to provide a fun and informal setting where potential students could engage with University staff and ambassadors. 

Staffordshire University Case Study bus marketing campaign external bus wrap
Staffordshire University Case Study External Bus Wrap with virtual reality


Working with Staffordshire University over the last 5 years has allowed our team to work closely with the university on developing ideas and keep the Great Minds Bus Tour fresh and current. Bookings from schools and colleges come directly to the University Education team and the everyday on road logistics are taken care of by the team at Commbus.

Travelling to schools and colleges predominately across the Midlands and surrounding counties and attending education trade shows such as Big Bang at the NEC Birmingham. 


Donna Copley from Staffordshire University said:

“The Great Minds Tour bus allows us to take the university experience on the road to young people in schools and colleges and raise aspirations to higher education. This is our fifth year working with Commbus who offer continual support and a really professional service. Our bus has had consistent good reviews from both students, teachers and advisors.”

For the Great Minds Bus Tour for 2020 the internal of the bus has been transformed into an Esports hub - find out more about this years tour - check out the latest news story. 

Staffordshire University Case Study Bus Marketing Downstairs Bespoke Layout
Staffordshire University Case Study Vinyl Bespoke Wrap on Stairs
Staffordshire University Case Study Bespoke Designed Option Tubes

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