East Midlands Trains came to us for a solution for them to be able to carry out their annual awareness events for their employees. The wanted to be able to reach their teams at their stations and depots across the country. They had carried out similar projects but faced issues.
Understanding the issues that East Midlands Trains had faced previously was integral to be able to able to find a solution for them.
Previously they had used an empty vehicle that had been provided by a sister company. Our pre-converted buses with all amenities in place allow them to offer a more hands-on experience for the staff they will be visiting.
Using simple corporate branding on the exterior and using our stock furniture allowed the budget to used effectively to provide the overall experience.
Mark Curtis, Internal Communications Manager, East Midlands Trains said:
At East Midlands Trains, for the last few years, we have held annual awareness events for employees using a stripped out double-decker bus. This year was the first time we made use of a purpose-designed vehicle from Commbus.
The vehicle provided allowed us to significantly improve the quality of our presentation and delivery of information for the people who visited. The flexible layout of the vehicle allowed us to create themed ‘zones’ on the bus. This, coupled with the flexibility to mount posters, banners and other information on panels meant that we could easily tailor the bus interior to meet our needs.
In previous years we have suffered from hot or cold weather making life on the vehicle at times very uncomfortable. The provision of heating and air-conditioning made the bus feel comfortable throughout our 2-week event. The availability of constant power supply also meant that we could use a greater variety of presentation materials including video and interactive displays.
The feedback we received from our employees who visited the bus was that it was a significant improvement on previous years. The engagement was also improved through the ability to present in a variety of different media, rather than the simple poster displays we had used before. During the 2-week event, the team at Commbus was very helpful and supportive. As well as bringing the vehicle ready-prepared to our specifications, at each location they would help set up the vehicle for the day and were always available to help with any queries or additional requests.
Overall, this year’s event with the Commbus.com vehicle was a great improvement on previous years."
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