Celebrating 50 Yearz of Beanz Meanz Heinz

As part of the over-all marketing campaign for the Heinz 50th anniversary celebration of its slogan Beanz Means Heinz - one of our pre converted roadshow buses has been transformed in to a beans bistro.

By Clare Macleod

The Heinz Meanz Beans ad line was was created by Maurice Drake in 1967 for Young & Rubicam. It was voted the UK’s favourite ad slogan in 2012, beating Nike’s "Just do it", and Ronseal’s "It does exactly what it says on the tin”.

Source - campaignlive.co.uk

The history of this was featured inside the bus on the lower deck showing with a giant wall graphics showing clever use of the Z … 

The graphic showed: 


‘For five decades that famous phrase “Beanz Meanz Heinz” has been close to our heart First penned by Maurice Drake in 1967 its served as a timeless reminder of Beanz’ place in the hearts, mindz and meals of millions ever since.’ Cheers to that! 

50 cans specially branded with cities the tour is visiting will be given away to the first people who come on board the bus. Also on the lower deck you can make your own label and pick up a limited-edition recipe card created with the Food Network. The hidden beanz bistro kitchen is secretly hidden on the lower deck. You can then head to the upper deck to the bistro when you can order your pot of beanz with a choice of exciting toppings including ham hock, spinach & feta and lots more. 

The upper deck of Heinz roadshow bus is a fully branded bistro area. The iconic teal colour of the beans Heinz brand has been applied through the walls and ceiling of the bus. Custom made tables attaching directly to the walls of the bus to ensure maximum use of space were also branded to replicate a Heinz Beanz Can.  The finishing touches to the tables were gold table lights  - the lampshade being made out of an actual can. 

The Beans Meanz Heinz roadshow will be visiting London, Southampton, Cardiff, Liverpool, Manchester, Birmingham, Sheffield, Leeds and Newcastle 

Follow the latest and check out the fill schedule:  #BEANZMEANZHEINZ


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