THE 7 PRINCIPLES OF ENGAGEMENT MARKETING

In this blog we cover the 7 core components to create a successful engagement marketing campaign.

By Clare Macleod

1.     Deliver an integrated customer experience wherever they are

Marketing has changed from multi-channel to omnichannel and what this means is that customer experience must be consistent and cohesive both online and offline, at every touchpoint a customer comes into contact with your brand the message must be unified.  With our promotional bus campaigns, we ensure that the campaign is marketed not only with the promo bus but the message is amplified across channels such as social media, by creating dedicated micro websites to track the campaign across the country.

2.     Deliver your marketing message to people

This point may seem strange but sometimes in marketing, we must be reminded that we are always delivering a message to another human, whether it is business-to-business or business-to-consumer.  Thinking of individuals is key to a successful marketing campaign as you consider their preferences, where they are in the buying journey, and how your campaign is going to grow your brand trust, credibility, and reputation so that they always think of you.

3.     Deliver marketing informed by customer behaviours

In engagement, marketing statistics are derived from behaviours. On our promotional bus campaigns, clients often create marketing collateral such as leaflets and brochures so a way that data can be tracked is to create a URL specific to a campaign to enable clicks to be tracked to show its success.  The messaging on the URL can then be linked to the bus campaign and use language that is unified with the promotional campaign taking place to take them back to that moment of time.

4.     Deliver an unified marketing message

Marketing is a continuous process and with a promotional bus, this unique marketing channel must align with to the longer chain of messaging and tone of voice of all your brands marketing taking.  Branded buses give you an opportunity to listen and respond to customers face to face, engage them and help to drive their purchase decisions.  Prior to and following the campaign opportunities to understand your customers give great insight for promotional bus marketing campaigns ideas.

5.     Deliver a solid marketing plan with clear call to action

 In every sales funnel, the most important step is to keep the customer moving from one stage to the next and to do this there must be a clearly defined goals and call to action in order to measure success.  Our roadshow bus campaigns are no different and there is always a singular goal and call to action for each campaign.

6.     Deliver a ROI

In order to know if you have a return on investment, statistics and data must be tracked at every stage.  Making sure a campaign has  smart organisational and process alignment enables companies to track results of a marketing bus campaign investment.

7.     Engaging people at the speed of digital

Integrating a promotional bus marketing campaign with emails, landing pages, forms, segmentations, and workflows gives you an organised cross channel approach that can be scheduled and delivered on time to ensure your marketing campaigns runs smoothly and so that you can focus on your customers.

RELATED ARTICLES

WHAT DO I NEED TO KNOW TO PLAN A SUCCESSFUL BUS MARKETING CAMPAIGN

READ MORE

WHY BRAND ENGAGEMENT IS AMPLIFIED WITH A BRANDED BUS

READ MORE

Contact Us

With a wealth of experience across the events sector we can provide you with many services and solutions for your event or campaign.

From promotional buses, event support services Commbus can tailer packages to suit your exact requirements

Contact us now for more information

QUICK FORM

We aim to reply to your enquiry within 1 working day.

In submitting this form you are agreeing to our terms and conditions

By using our site, you acknowledge that you have read and understand our Cookie Policy, Privacy Policy, and our Terms of Service.